Last month, the Times offered a tree-framed shot of the steel skeleton of the 200-unit condo complex that a Rudin copy-writer (to the revulsion of West Villagers) has named “Greenwich Lane.” The article was fed to the Times by Joey Arak of Rudin’s new PR firm M18 and announced that you can now stroll up to the Rudin Showroom and sign up for a one bedroom apartment for $2.05 million.
I can see the face of Bill Rudin momentarily contort as he read a quote by former St. Vincent’s nurse Eileen Dunn, “I don’t even go by the site because it hurts my heart too much.” Oh wow! How did that get in? Maybe the Times writer C. J Hughes has been Googling past issues of WestView or lives in the West Village?
The Times stated that the condo prices will be the “among the highest” and “above average for the city.”
James Lansill, Senior Managing Director of Corcoran Sunshine did not return our calls but referred them to their PR agency, but feels that “simultaneous to any controversy, there has been a tremendous build-up of interest,” which indicates he is a firm believer in the Hollywood dictum that “even bad publicity is good publicity.”
