By George Capsis
When I was a kid the Daily News went up from two cents to three cents (the same as the Times) and I said so who is going to read the News now?
The funny thing is I don’t even know the price of the Times at this moment and had to stop keying to check—it is, wow, $2.50.
But, come to think of it, while I read every headline in the Times each morning and the captions on nearly all the photos, I read carefully only one or two articles and of those maybe two or three a month become the basis of an article for West View.
One of our stalwarts, Maggie B, just sent an e-mail that the June issue had not been delivered to her lobby on Bank Street and the faithful WestView readers were anxiously asking “where are the papers”.
Our belief is that this is a community newspaper so the more local the news, the more important the more interesting it is to the local reader—do you agree?
“We never advertise. You have to talk to our Marketing Director Regina Regal” I hear sneeringly uttered by self-important young sales persons in a new shop that has spent $400,000 to open and is paying $30,000 a month in rent. When I call Regina I get voicemail, I do my pitch and then nothing—simply nothing.
OK, Regina Regal has only contempt for my call but you people waiting for your paper at Bank Street—you must want it, right, so why not pay twelve dollars a year to get it in the mail?
“But why should I pay for it when it is delivered to my lobby”?
For those that ask this question I have no answer except this. If nobody pays for the paper there will be no paper—no kidding! Ninety percent of the cost of printing is just the paper.
So if you like the paper, send twelve bucks.
Got to www.westviewnews.org and hit subscribe.
Or send a check to West View News 69 Charles Street New York, NY 10014
And we will show Regina…